Episode 47: Cerealously Petty
The Kellog Brothers
The Kellog brothers started a cereal empire with their corn flakes. Will Kellog (right) was seeking his fortune but John Kellog (Left) was seeking something much darker. . .
The first corn flakes
A happy mistake, the corn flakes provided John Kellog a vegetarian, bland breakfast food that would set off a dark storm in US History.
Calisthenics
John's sanatorium focuses on bland vegetarian diets and gentle exercise for a healthy life style.
Western Health Reform Institute
Opened in Battle Creek in 1867 it was a retreat for the rich and the famous to come and reset and improve their health. Was everyone welcome however?
Eugenics
Kyla has a pattern developing in her story planning as we learn the John Kellog played a large role in the eugenics movement. Eugneics s a largely discredited set of beliefs and practices that aim to improve the genetic quality of a human population. Historically, eugenicists have attempted to alter the frequency of various human phenotypes by inhibiting the fertility of those considered inferior, or promoting that of those considered superior.
A failed cause
John left all of his money after his death to his eugenics movement (The Race Betterment Foundation) however it closed in 1938.
